2023 年までの Google アナリティクス 4 ロードマップ

Google は 2023 年に Google アナリティクス 4 のロードマップをリリースしました。ロードマップから、2023 年にどのような新機能が利用可能になるかを知ることができます。

領域	當前提供	以降のリリースで期待される機能
APIs	Build dashboards, automate reporting tasks, and integrate your data with other applications	Increased parity between the API and the UI
Attribution	Choose between cross-channel rules-based models, a last click model, and cross-channel data-driven attribution	More functionality to help clients understand and act on insights within Analytics and in connected platforms
Channel Groupings	Rule-based definitions of traffic sources that lets clients monitor the performance of channels sending traffic to their website	Continued improvement to default channel groupings and flexibility for custom groupings
Data Import	Join data in Analytics from a variety of systems, taking down silos that exist between bodies of data and unlocking new insights	Even greater flexibility in defining the source and schedule of data imported into Analytics
Dimensions & Metrics	Predefined and custom attributes and measures collected from events users trigger	Additional predefined offerings and custom scopes including landing page, eCommerce, item-scoped dimensions, and conversion rates
Explorations	Advanced techniques to query, filter, segment data, and more	Availability of this functionality in core reports
Integrations	Link Analytics properties to other Google products for a plethora of benefits	Improvements and net-new capabilities to existing integrations and additional integrations to Google products
Intelligence	Advanced modeling techniques to help clients more easily understand and act on their data	Additional predictive capabilities and intelligence playing a central role in generating insights
Migration Tools	Several tools and guidance to replicate core essentials from Universal Analytics setups	Continued support for existing migration tools
Privacy	Privacy at the core to help clients meet evolving needs and user expectations	Additional controls for minimizing collection of user-level data (i.e., IP address, cookies, and metadata)
Reporting	Customizable reports, interactions, and conversion modeling	Additional modeling and reporting functionality to make it easier to gather insights and achieve business objectives
Enterprise	Higher limits for data collection, reporting, retention, and export and access to special features	Added functionality and new & improved SLAs

ソース: GA4 Roadmap Non-NDA Investment Themes_Q1’23、Google Enterprise Marketing Portalで入手できます。登録は無料です。

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